How the World Weaponizes Our Nostalgia Against Us

Hauntology and its pernicious effects on media and thought

Yonge and Dundas Square, Toronto (image by Tungsten Rising on Unsplash)

It’s not a secret that corporations are manipulating the popular consciousness by profiting off of standardized and reinforced “nostalgic waves” every 20 years or so after a trend’s initial peak. The idea is that any given time, the young people of that time feel a mass sense of…