How the World Weaponizes Our Nostalgia Against Us

Hauntology and its pernicious effects on media and thought

Jared Barlament
8 min readMay 11, 2023

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Yonge and Dundas Square, Toronto (image by Tungsten Rising on Unsplash)

It’s not a secret that corporations are manipulating the popular consciousness by profiting off of standardized and reinforced “nostalgic waves” every 20 years or so after a trend’s initial peak. The idea is that any given time, the young people of that time feel a mass sense of…

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Jared Barlament

Author and essayist from Wisconsin studying anthropology and philosophy at Columbia University.